Fenix TK72R Wins Red Dot Award for High Quality Design
On March 7th, the Red Dot Award 2017, also referred to as the “Oscar of Design”, was awarded to Fenix Lighting. Fenix, the leading outdoor lighting brand, won the Red Dot Award: Product Design 2017 with its newest high-performance flashlight the TK72R, featuring an OLED display screen. It competed against more than 5500 entries from 54 countries. In the end, it succeeded in winning the favor of the jurors. This means a lot to the Fenix brand, Fenixlight Company and Fenix’s product designers. The entire R&D team gained international recognition once again!
The Red Dot Award was organized by Design Zentrum Nordrhein Westfalen in 1955, and has become one of the world’s largest design competitions. After more than 60 years of growth and expansion, it’s now well developed as an international design award establishment. As one of the most influential, it is also commonly referred to as the “Oscar of Design”. It is well known that the assessment standard for awards is extremely strict. The jury of 40 independent designers, design professors and specialist journalists test, discuss and assess each individual product. They award 3 products with either the “Honorable Mention” for a well-conceived detail solution, the “Red Dot Award” for high design quality or the “Red Dot: Best of the Best Award” for ground-breaking design.
In order to receive the Red Dot Award, the jury evaluates the innovation level, function, ecological impact, ergonomics, and durability. Below are the specifications for the Fenix TK72R:
Product Name: Fenix TK72R
Max output: 9000 Lumens
Battery: Built-in 14000mAh battery pack
Product length: 155mm Length, 50mm Body diameter
Product weight: 646 grams (including battery)
Product features: Smart OLED display screen, stepless light regulation, charging and discharging function
Expected retail price: $400
Time to release: second quarter of 2017
The Fenix TK72R is a portable, high performance flashlight – a brilliant aid for night outdoor searching and rescuing and industrial tasks, as well as a backup lighting tool for your road trips. Featuring OLED display with advanced intelligent circuit design, the luminous flux, remaining battery level and runtime are clearly visible, allowing you to plan and prepare for your nighttime outdoor journeys and activities well in advance. The TK72R will illuminate the road and guarantee your safety outdoors. It is fitted with 3 CREE LED’s, delivering 9000 lumens of output and a beam distance of more than 300 meters. Regarding the user interface, the TK72R is fitted with a user-friendly 3 key operation plus “+” and “-“ modes, stepless light regulation for runtime controlling and output selection. This versatile light caters perfectly for multiple output level demands. In addition, the light features charging and discharging function which allows the use of this flashlight as a standby power bank for your mobile phone or other digital devices.
Combines practicality, environmental friendliness and ease-of-use design.
The Featuring OLED display with advanced intelligent circuit design, the luminous flux, remaining battery level and runtime is clearly visible, allowing you to plan and prepare for your nighttime outdoor journeys and activities well in advance. The charging and discharging functions allow the use of this light as a standby power bank, making the light more versatile and practical, and saving users the trouble of carrying another power bank. The user-friendly appearance and interface design make the light easily operable, leading the trend in the smart flashlight industry.
Premium type III hard-anodized anti-abrasive finish; sticks to the value proposition “Brighten the Extremes” and “See What Matters.”
The Fenix brand always sticks to the value proposition of “Brighten the Extremes”, so we manufacture our products tough enough to withstand harsh environments. This reliable light is made of durable aircraft-grade aluminum, which ensures toughness, tenacity and effective heat dissipation. The premium type III hard-anodized anti-abrasive finish guarantees reliability, wear and corrosion resistance. In addition, the IP68 rated protection and 1m impact resistance boosts reliability.